Videogame as Avant-garde: Secluded Rhematic Expression

This article shows how the single player videogame is by its very nature in conflict with the institution of art, and paradoxically, because of that cannot avoid becoming art itself. First, the article shows that the defining aesthetic of the videogame–its kinesthetically charged ludic rhematic–has very little in common with the meaning-centered aesthetic norms that dominate the art world. Second, the article shows how the secluded nature of expressive videogame play contravenes the concept of art reception. These conflicts force art to reinvestigate itself through the videogame. That makes the videogame avantgarde, for a moment.